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United StatesSmartwatch Users, US
Smartwatch Users and Penetration
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Smartwatch Users and Penetration
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US Smartwatch Users and Penetration

Timeframe20222023202420252026
Smartwatch users (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of smart wearable usersMaximum of two rows can be charted.
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– % of internet usersMaximum of two rows can be charted.
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– % of populationMaximum of two rows can be charted.
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Source: eMarketer

Note: at least once per month; individuals ages 18+ who wear a wrist-worn, touchscreen device that uses wireless technology (via built-in connectivity or Bluetooth) and can support third-party applications; functions include receiving notifications and texts, making calls, GPS navigation, mobile payments, and playing music/video; excludes fitness bands

Additional Note: Smartwatches provide greater functionality than a fitness band, but can include sensors for activity tracking. Examples include Apple Watch, Garmin vívoactive 3 and Samsung Gear S3. Excludes fitness bands such as Fitbit Flex, Garmin vívosmart, Jawbone Up and Xiaomi Mi Band.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.

Comparative Estimates from Additional Sources:

Smartwatch users (% of population), US

Sources2020202120222023202420252026
eMarketer,October 2022
Edison Research,March 2020
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