Retail Ecommerce Sales in North America, by Country

Timeframe			2023	2024	2025	2026	2027
Retail Ecommerce Sales (billions)
– US								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Canada								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– North America								Maximum of two rows can be charted. Deselect another chart icon to add this one.
% Change
– US								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Canada								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– North America								Maximum of two rows can be charted. Deselect another chart icon to add this one.
% of Total Retail Sales
– US								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Canada								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– North America								Maximum of two rows can be charted. Deselect another chart icon to add this one.

Source: eMarketer, February 2023

Note: all years converted to USD using 2021 exchange rates; Exchange Rate; includes products or services ordered using the internet, regardless of the method of payment or fulfillment; excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, restaurant sales, food services and drinking place sales, gambling and other vice goods sales

Additional Note: Apparel and accessories includes clothing, footwear, and accessories. Auto and parts includes vehicles and aftermarket products such as auto accessories, replacement parts, auto equipment, and tools. Computer and consumer electronics includes large appliances. Food and beverage includes packaged foods, fresh foods, and beverages. Furniture and home furnishings includes furniture, housewares, and small appliances; it excludes home improvement and tools. Health, personal care, and beauty includes over-the-counter products such as medicines, vitamins, and supplements, personal care or hygiene products, beauty products, and other household products like toiletries, baby products, and pet products. The other product category includes office equipment and supplies, home improvement and tools, garden equipment, building materials, auto fuel, and other items such as flowers, cards, photos, luggage, and cigarettes.

Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.

Comparative Estimates from Additional Sources:

Retail ecommerce sales, US, billions

Sources	2021	2022	2023	2024	2025	2026	2027
eMarketer,February 2023
J.P. Morgan,December 2019
Forrester Research,August 2018
JMP Securities,March 2020
Raymond James,June 2018
Cowen and Company,March 2019