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North America Retail Ecommerce Sales, by Product Category

billions
Timeframe20222023202420252026
Apparel & accessoriesMaximum of two rows can be charted.
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Auto & partsMaximum of two rows can be charted.
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Computer & consumer electronicsMaximum of two rows can be charted.
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Food & beverageMaximum of two rows can be charted.
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Furniture & home furnishingsMaximum of two rows can be charted.
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Health & personal careMaximum of two rows can be charted.
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Sporting goods, hobby, books, music & videoMaximum of two rows can be charted.
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Other categoriesMaximum of two rows can be charted.
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TotalMaximum of two rows can be charted.
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Source: eMarketer

Note: includes products or services ordered using the internet, regardless of the method of payment or fulfillment; excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, restaurant sales, food services and drinking place sales, gambling and other vice goods sales

Additional Note: Apparel and accessories includes clothing, footwear, and accessories. Auto and parts includes vehicles and aftermarket products such as auto accessories, replacement parts, auto equipment, and tools. Computer and consumer electronics includes large appliances. Food and beverages includes packaged foods, fresh foods, and beverages. Furniture and home furnishings includes furniture, housewares, and small appliances; excludes home improvement and tools. Health and personal care includes over-the-counter products such as medicines, vitamins and supplements, personal care/hygiene products, beauty products, and other household products like toiletries, baby products, and pet products. Other categories includes home improvement and tools, garden equipment, building materials, auto fuel, and other (such as flowers, cards, photos, luggage, and cigarettes).

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.

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