Retail Ecommerce Sales Penetration, by Product Category: % of Category Retail Sales
Total Retail
Ecommerce
Mcommerce
by Product Category
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North America Retail Ecommerce Sales Penetration, by Product Category
% of category retail sales
| Timeframe | 2022 | 2023 | 2024 | 2025 | 2026 | |||
|---|---|---|---|---|---|---|---|---|
| Apparel & accessories | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Auto & parts | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Computer & consumer electronics | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Food & beverage | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Furniture & home furnishings | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Health & personal care | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Sporting goods, hobby, books, music & video | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Other categories | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, December 2022
Note: includes products or services ordered using the internet, regardless of the method of payment or fulfillment; excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, restaurant sales, food services and drinking place sales, gambling and other vice goods sales
Additional Note: Apparel and accessories includes clothing, footwear, and accessories. Auto and parts includes vehicles and aftermarket products such as auto accessories, replacement parts, auto equipment, and tools. Computer and consumer electronics includes large appliances. Food and beverage includes packaged foods, fresh foods, and beverages. Furniture and home furnishings includes furniture, housewares, and small appliances; it excludes home improvement and tools. Health, personal care, and beauty includes over-the-counter products such as medicines, vitamins, and supplements, personal care or hygiene products, beauty products, and other household products like toiletries, baby products, and pet products. The "other" product category includes office equipment and supplies, home improvement and tools, garden equipment, building materials, auto fuel, and other items such as flowers, cards, photos, luggage, and cigarettes.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.
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