Industries Overview
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Learn More →Retail Mcommerce Sales Penetration: % of Total Retail Ecommerce Sales
Total Retail
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Retail Mcommerce Sales Penetration, by Country
% of total retail ecommerce sales
| Timeframe | 2023 | 2024 | 2025 | 2026 | 2027 | |||
|---|---|---|---|---|---|---|---|---|
| Asia-Pacific | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Australia | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – China | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Hong Kong | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – India | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Japan | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – New Zealand | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – South Korea | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Taiwan | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Other Asia-Pacific (1) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Southeast Asia | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| — Indonesia | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| — Malaysia | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| — Philippines | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| — Singapore | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| — Thailand | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| — Vietnam | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Central & Eastern Europe | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Russia | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Other Central & Eastern Europe (2) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Latin America | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Argentina | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Brazil | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Mexico | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Other Latin America (3) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Middle East & Africa | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| North America | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Canada | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – US | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Western Europe | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Other Western Europe (4) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – EU-5 | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| — France | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| — Germany | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| — Italy | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| — Spain | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| — UK | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Worldwide | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, February 2023 - April 2023
Note: all years converted to USD using 2022 exchange rates; Exchange Rate; includes products or services ordered using the internet via mobile devices, regardless of the method of payment or fulfillment; includes sales on tablets; excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, restaurant sales, food services and drinking place sales, gambling and other vice goods sales
Additional Note: (1) Other Asia-Pacific includes American Samoa, Armenia, Azerbaijan, Bangladesh, Bhutan, Brunei, Burma, Cambodia, Cook Islands, Fiji, French Polynesia, Guam, Kiribati, Kyrgyzstan, Laos, Macau, Maldives, Marshall Islands, Micronesia, Mongolia, Nauru, Nepal, New Caledonia, Northern Mariana Islands, North Korea, Pakistan, Palau, Papua New Guinea, Samoa, Solomon Islands, Sri Lanka, Tajikistan, Timor-Leste, Tonga, Turkmenistan, Tuvalu, Uzbekistan, Vanuatu, Wallis and Futuna; (2) Other Central & Eastern Europe includes Albania, Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Georgia, Hungary, Kazakhstan, Kosovo, Latvia, Lithuania, Moldova, Montenegro, Poland, Republic of Macedonia, Romania, Serbia, Slovakia, Slovenia, Turkey, Ukraine; (3) Other Latin America includes Anguilla, Antigua and Barbuda, Aruba, Bahamas, Barbados, Belize, Bolivia, Cayman Islands, Chile, Colombia, Costa Rica, Cuba, Dominica, Dominican Republic, Ecuador, El Salvador, Grenada, Guatemala, Guyana, Haiti, Honduras, Jamaica, Montserrat, Netherlands Antilles, Nicaragua, Panama, Paraguay, Peru, Saint-Barthelemy, Saint Kitts and Nevis, Saint Lucia, Saint Martin, Saint Vincent and the Grenadines, Suriname, Trinidad and Tobago, Turks and Caicos Islands, Uruguay, Venezuela, Virgin Islands (British), Virgin Islands (US); (4) Other Western Europe includes Andorra, Austria, Belgium, Denmark, Faroe Islands, Finland, Gibraltar, Greece, Greenland, Guernsey, Iceland, Ireland, Isle of Man, Jersey, Liechtenstein, Luxembourg, Malta, Monaco, Netherlands, Norway, Portugal, San Marino, Sweden, Switzerland.
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.
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