Mobile Buyers
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Mobile Buyers and Penetration in Italy

Timeframe20222023202420252026
Mobile buyers (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of digital buyersMaximum of two rows can be charted.
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– % of internet usersMaximum of two rows can be charted.
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– % of populationMaximum of two rows can be charted.
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Comparative Estimates from Additional Sources:

Mobile buyers, Italy, millions

Sources2020202120222023202420252026
RetailMeNot,March 2019
eMarketer,June 2022

Mobile buyers (% of digital buyers), Italy

Sources2020202120222023202420252026
eMarketer,June 2022
RetailMeNot,March 2019
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