Digital Buyers
Collection Picker Arrow
Collections Picker Arrow

Digital Buyers and Penetration in Worldwide

Timeframe20222023202420252026
Digital buyers (billions)Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– % changeMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of internet usersMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of populationMaximum of two rows can be charted.
Deselect another chart icon to add this one.

Source: eMarketer

Note: ages 14+; internet users who have made at least one purchase via any digital channel during the calendar year, including desktop/laptop, mobile, and tablet purchases

Additional Note: Internet users are individuals who use the internet from any location via any device at least once per month.

Methodology: Estimates are based on the analysis of survey and web traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.

Become a Client
Powerful data and analysis on nearly every digital topic.