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United StatesDigital Shoppers & Buyers, by Country
Digital Shopper Penetration
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Overall
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Digital Buyers
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Digital Buyer Growth
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Digital Buyer Penetration: % of Internet Users
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Digital Buyer Penetration: % of Population
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Digital Buyer Penetration: % of Worldwide Digital Buyers
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Digital Shoppers
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Digital Shopper Growth
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Digital Shopper Penetration
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Jump to Source Comparisons Below

Digital Shopper Penetration, by Country

Timeframe20232024202520262027
% of Internet Users
– BrazilMaximum of two rows can be charted.
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– FranceMaximum of two rows can be charted.
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– GermanyMaximum of two rows can be charted.
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– IndiaMaximum of two rows can be charted.
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– IndonesiaMaximum of two rows can be charted.
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– UKMaximum of two rows can be charted.
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North AmericaMaximum of two rows can be charted.
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– CanadaMaximum of two rows can be charted.
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– USMaximum of two rows can be charted.
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% of Population
– BrazilMaximum of two rows can be charted.
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– FranceMaximum of two rows can be charted.
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– GermanyMaximum of two rows can be charted.
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– IndiaMaximum of two rows can be charted.
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– IndonesiaMaximum of two rows can be charted.
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– UKMaximum of two rows can be charted.
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North AmericaMaximum of two rows can be charted.
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– CanadaMaximum of two rows can be charted.
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– USMaximum of two rows can be charted.
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Source: eMarketer

Note: ages 14+; internet users who have browsed, researched, or compared products digitally via any device during the calendar year but have not necessarily bought digitally

Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.

Comparative Estimates from Additional Sources:

Digital shoppers (% of internet users), Canada

Sources2020202120222023202420252026
eMarketer,December 2022
Canadian Internet Registration Authority (CIRA),July 2020
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