UK Instagram Users and Penetration, by Generation

Timeframe20222023202420252026
Millions
– Gen ZMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– MillennialMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– Gen XMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– Baby boomerMaximum of two rows can be charted.
Deselect another chart icon to add this one.
% Change
– Gen ZMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– MillennialMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– Baby boomerMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– Gen XMaximum of two rows can be charted.
Deselect another chart icon to add this one.
% of Social Network Users
– Gen ZMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– MillennialMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– Gen XMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– Baby boomerMaximum of two rows can be charted.
Deselect another chart icon to add this one.
% of Smartphone Users
– Gen ZMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– MillennialMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– Gen XMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– Baby boomerMaximum of two rows can be charted.
Deselect another chart icon to add this one.
% of Mobile Phone Users
– Gen ZMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– MillennialMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– Gen XMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– Baby boomerMaximum of two rows can be charted.
Deselect another chart icon to add this one.
% of Internet Users
– Gen ZMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– MillennialMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– Gen XMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– Baby boomerMaximum of two rows can be charted.
Deselect another chart icon to add this one.
% of Population
– Gen ZMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– MillennialMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– Gen XMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– Baby boomerMaximum of two rows can be charted.
Deselect another chart icon to add this one.
% of Total
– Gen ZMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– MillennialMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– Gen XMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– Baby boomerMaximum of two rows can be charted.
Deselect another chart icon to add this one.

Source: eMarketer

Note: internet users of any age who access their Instagram account via any device at least once per month; Gen Z are individuals born between 1997 and 2012; millennials are individuals born between 1981 and 1996; Gen X are individuals born between 1965 and 1980; baby boomers are individuals born between 1946 and 1964

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends and demographic adoption trends.

Become a Client
Powerful data and analysis on nearly every digital topic.