YouTube Viewers
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YouTube Viewers and Penetration in Australia

Timeframe20222023202420252026
YouTube viewers (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of digital video viewersMaximum of two rows can be charted.
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– % of internet usersMaximum of two rows can be charted.
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– % of populationMaximum of two rows can be charted.
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– % of worldwide YouTube viewersMaximum of two rows can be charted.
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Source: eMarketer

Note: individuals of any age who watch video via YouTube app or website at least once per month

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major video sites; historical trends; internet and mobile adoption trends; and demographic adoption trends.

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