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United StatesMobile Messaging App Users, Worldwide
Mobile Phone Messaging App Users
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Mobile Phone Messaging App Users
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Mobile Phone Messaging App Users and Penetration in Worldwide

Timeframe20222023202420252026
Mobile phone messaging app users (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of smartphone usersMaximum of two rows can be charted.
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– % of mobile phone internet usersMaximum of two rows can be charted.
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– % of mobile phone usersMaximum of two rows can be charted.
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– % of internet usersMaximum of two rows can be charted.
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– % of populationMaximum of two rows can be charted.
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Source: eMarketer

Note: mobile phone users of any age who use an over-the-top (OTT) messaging app via mobile phone (browser or app) at least once per month; examples include Facebook Messenger, Line, Snapchat, WeChat and WhatsApp; excludes anonymous social sharing apps (e.g., Whisper), social networking apps that offer private messaging capabilities as a secondary feature (e.g., Instagram, Twitter), and apps that solely provide OTT voice/video calling

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, the growth trajectory of major mobile messaging apps, historical trends, internet and mobile adoption trends, and country-specific demographic and socioeconomic factors.

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