Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →Colorado passes law to prevent AI-generated discrimination in life insurance
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The CPG industry is one of the highest spenders on digital advertising, but the 2023 outlook is shaky
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Honda establishes largest US charging network ahead of 2024 EV launch
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Amazon Fresh buyers more likely to try new grocery products multiple times a month
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Post-cookie preparation lags due to deprecation delays and slow adoption of new tools
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Gen Z’s attention on social media is divided among platforms and activities
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Which AI tools are most useful to local SEO and marketing professionals?
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Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, May 2023 - May 2023
Note: mobile phone users of any age who use an over-the-top (OTT) messaging app via mobile phone (browser or app) at least once per month; examples include Facebook Messenger, Line, Snapchat, WeChat and WhatsApp; excludes anonymous social sharing apps (e.g., Whisper), social networking apps that offer private messaging capabilities as a secondary feature (e.g., Instagram, Twitter), and apps that solely provide OTT voice/video calling
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, the growth trajectory of major mobile messaging apps, historical trends, internet and mobile adoption trends, and country-specific demographic and socioeconomic factors.
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