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Learn More →Mobile Phone Messaging App User Penetration: % of Internet Users
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Mobile Phone Messaging App User Penetration, by Country
% of internet users
| Timeframe | 2023 | 2024 | 2025 | 2026 | 2027 | |||
|---|---|---|---|---|---|---|---|---|
| Asia-Pacific | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Australia | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – China* | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – India | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Indonesia | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Japan | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – South Korea | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Other Asia-Pacific (1) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Central & Eastern Europe | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Russia | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Other Central & Eastern Europe (2) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Latin America | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Argentina | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Brazil | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Mexico | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Other Latin America (3) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Middle East & Africa | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| North America | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Canada | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – US | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Western Europe | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – France | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Germany | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Italy | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Spain | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – UK | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Other Western Europe (4) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Worldwide | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, May 2023
Note: mobile phone users of any age who use an over-the-top (OTT) messaging app via mobile phone (browser or app) at least once per month; examples include Facebook Messenger, Line, Snapchat, WeChat and WhatsApp; excludes anonymous social sharing apps (e.g., Whisper), social networking apps that offer private messaging capabilities as a secondary feature (e.g., Instagram, Twitter), and apps that solely provide OTT voice/video calling; *excludes Hong Kong
Additional Note: (1) Other Asia-Pacific includes American Samoa, Armenia, Azerbaijan, Bangladesh, Bhutan, Brunei, Burma, Cambodia, Cook Islands, Fiji, French Polynesia, Guam, Kiribati, Kyrgyzstan, Laos, Macau, Maldives, Marshall Islands, Micronesia, Mongolia, Nauru, Nepal, New Caledonia, Northern Mariana Islands, North Korea, Pakistan, Palau, Papua New Guinea, Samoa, Solomon Islands, Sri Lanka, Tajikistan, Timor-Leste, Tonga, Turkmenistan, Tuvalu, Uzbekistan, Vanuatu, Wallis and Futuna; (2) Other Central & Eastern Europe includes Albania, Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Georgia, Hungary, Kazakhstan, Kosovo, Latvia, Lithuania, Moldova, Montenegro, Poland, Republic of Macedonia, Romania, Serbia, Slovakia, Slovenia, Turkey, Ukraine; (3) Other Latin America includes Anguilla, Antigua and Barbuda, Aruba, Bahamas, Barbados, Belize, Bolivia, Cayman Islands, Chile, Colombia, Costa Rica, Cuba, Dominica, Dominican Republic, Ecuador, El Salvador, Grenada, Guatemala, Guyana, Haiti, Honduras, Jamaica, Montserrat, Netherlands Antilles, Nicaragua, Panama, Paraguay, Peru, Saint-Barthelemy, Saint Kitts and Nevis, Saint Lucia, Saint Martin, Saint Vincent and the Grenadines, Suriname, Trinidad and Tobago, Turks and Caicos Islands, Uruguay, Venezuela, Virgin Islands (British), Virgin Islands (US); (4) Other Western Europe includes Andorra, Austria, Belgium, Denmark, Faroe Islands, Finland, Gibraltar, Greece, Greenland, Guernsey, Iceland, Ireland, Isle of Man, Jersey, Liechtenstein, Luxembourg, Malta, Monaco, Netherlands, Norway, Portugal, San Marino, Sweden, Switzerland.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, the growth trajectory of major mobile messaging apps, historical trends, internet and mobile adoption trends, and country-specific demographic and socioeconomic factors.
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