Mobile Google Display Ad Revenues
Export all Data to Excel
Export Chart Image
Mobile Google Display Ad Revenues in UK
| Timeframe | 2020 | 2021 | 2022 | 2023 | 2024 | |||
|---|---|---|---|---|---|---|---|---|
| Mobile Google display ad revenue (billions) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total mobile display ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total mobile ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of mobile Google ad revenues | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, October 2022
Note: Exchange Rate; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites; includes banners and other, rich media and video; excludes SMS, MMS and P2P messaging-based advertising; includes ad spending on tablets
Additional Note: Display data includes banners and ads such as Facebook's News Feed Ads and Twitter's Promoted Tweets, rich media and video on WAP sites, mobile HTML sites and embedded in-app/in-game advertising. Video includes advertising that appears before, during or after digital video content in a video player. These figures represent net mobile advertising revenues after companies pay traffic acquisition costs to partner sites. Revenues for publishers (such as Facebook, Pandora or Twitter) may come from inventory purchased via ad networks. All numbers are eMarketer estimates.
Methodology: eMarketer estimates for ad spending include the impact of the weaker local currency. Figures from 2022-2026 are converted to US dollars using the exchange rate of US$1=£0.850284. All years prior are converted using US$1=£0.727128. Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
Insider Intelligence
Media Services
Free Content
Contact Us →
Worldwide HQ
11 Times SquareNew York, NY 100361-800-405-0844
Sales Inquiries
1-800-405-0844ii-sales@insiderintelligence.com
* Copyright © 2023
Insider Intelligence Inc. All Rights Reserved.