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Learn More →Facebook User Penetration, by Race/Ethnicity
Ad Revenues
Ad Revenue, per User
Ad Revenue per Hour, per Person
Time Spent
Users
by Sex
by Generation
by Race/Ethnicity
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US Facebook User Penetration, by Race/Ethnicity
| Timeframe | 2023 | 2024 | 2025 | 2026 | 2027 | |||
|---|---|---|---|---|---|---|---|---|
| % of Social Network Users | ||||||||
| – Asian | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Black | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Hispanic* | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – White | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Other** | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Total | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| % of Internet Users | ||||||||
| – Asian | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Black | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Hispanic* | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – White | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Other** | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Total | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| % of Population | ||||||||
| – Asian | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Black | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Hispanic* | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – White | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Other** | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Total | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, May 2023 - May 2023
Note: internet users of any age who access their Facebook account via any device at least once per month; *can be of any race; **includes Native Americans, Alaska Natives, Hawaiian and Pacific Islanders, and bi- and multiracial individuals
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, the growth trajectory of major social networks, historical trends, internet and mobile adoption trends, and country-specific demographic and socioeconomic factors.
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