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United StatesFacebook, US
Facebook Users, by Sex
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Ad Revenues
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Facebook Ad Revenues
Ad Revenue, per User
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Facebook Ad Revenues, per Facebook User
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Mobile Facebook Ad Revenues, per Mobile Facebook User
Ad Revenue per Hour, per Person
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Facebook Ad Revenues per Hour Spent with Facebook, per Person
Time Spent
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Time Spent with Facebook
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Time Spent with Facebook by Users
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Time Spent with Facebook, by Age
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Time Spent with Facebook, by Device
Users
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Facebook Users
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Adult Facebook Users
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Facebook Users, by Device
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Facebook Messenger Users
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Facebook + Instagram Unduplicated Users
by Age
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Facebook Users, by Age
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Facebook User Penetration, by Age
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Facebook User Share, by Age
by Sex
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Facebook Users, by Sex
by Generation
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Facebook Users, by Generation
by Race/Ethnicity
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Facebook Users, by Race/Ethnicity
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Facebook User Penetration, by Race/Ethnicity
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Facebook User Share, by Race/Ethnicity
by Device
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Desktop/Laptop Facebook Users
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Desktop/Laptop-Only Facebook Users
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Mobile Device Facebook Users
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Mobile Phone Facebook Users
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Mobile-Only Facebook Users
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Dual Mobile Device & Desktop/Laptop Facebook Users
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Smartphone Facebook Users
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Tablet Facebook Users
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Jump to Source Comparisons Below

US Facebook Users and Penetration, by Sex

Timeframe20222023202420252026
Millions
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% Change
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% of Social Network Users
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% of Internet Users
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– MaleMaximum of two rows can be charted.
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% of Population
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% of Total
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– MaleMaximum of two rows can be charted.
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Source: eMarketer

Note: internet users who access their Facebook account via any device at least once per month

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends and demographic adoption trends.

Comparative Estimates from Additional Sources:

Facebook users (% of population), US

Sources2020202120222023202420252026
eMarketer,December 2022
Edison Research,March 2020
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