Contact Sales:1-800-405-0844
Does my company subscribe?
Newsletter sign-up
Log in
Become a ClientGet a DemoPricing
InsightsEventsPricing
United StatesFacebook, US
Facebook Users, by Race/Ethnicity
Collection Picker Arrow
Ad Revenues
Collection Picker Radio
Facebook Ad Revenues
Ad Revenue, per User
Collection Picker Radio
Facebook Ad Revenues, per Facebook User
Collection Picker Radio
Mobile Facebook Ad Revenues, per Mobile Facebook User
Ad Revenue per Hour, per Person
Collection Picker Radio
Facebook Ad Revenues per Hour Spent with Facebook, per Person
Time Spent
Collection Picker Radio
Time Spent with Facebook
Collection Picker Radio
Time Spent with Facebook by Users
Collection Picker Radio
Time Spent with Facebook, by Age
Collection Picker Radio
Time Spent with Facebook, by Device
Users
Collection Picker Radio
Facebook Users
Collection Picker Radio
Adult Facebook Users
Collection Picker Radio
Facebook Users, by Device
Collection Picker Radio
Facebook Messenger Users
Collection Picker Radio
Facebook + Instagram Unduplicated Users
by Age
Collection Picker Radio
Facebook Users, by Age
Collection Picker Radio
Facebook User Penetration, by Age
Collection Picker Radio
Facebook User Share, by Age
by Sex
Collection Picker Radio
Facebook Users, by Sex
by Generation
Collection Picker Radio
Facebook Users, by Generation
by Race/Ethnicity
Collection Picker Radio
Facebook Users, by Race/Ethnicity
Collection Picker Radio
Facebook User Penetration, by Race/Ethnicity
Collection Picker Radio
Facebook User Share, by Race/Ethnicity
by Device
Collection Picker Radio
Desktop/Laptop Facebook Users
Collection Picker Radio
Desktop/Laptop-Only Facebook Users
Collection Picker Radio
Mobile Device Facebook Users
Collection Picker Radio
Mobile Phone Facebook Users
Collection Picker Radio
Mobile-Only Facebook Users
Collection Picker Radio
Dual Mobile Device & Desktop/Laptop Facebook Users
Collection Picker Radio
Smartphone Facebook Users
Collection Picker Radio
Tablet Facebook Users
Collections Picker Arrow
Edit Title
edit title
Download ChartExport all Data to Excel
Download ChartExport Chart Image

US Facebook Users, by Race/Ethnicity

Timeframe20222023202420252026
Millions
– AsianMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– BlackMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– Hispanic*Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– WhiteMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– Other**Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– TotalMaximum of two rows can be charted.
Deselect another chart icon to add this one.
% Change
– AsianMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– BlackMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– Hispanic*Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– WhiteMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– Other**Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– TotalMaximum of two rows can be charted.
Deselect another chart icon to add this one.

Source: eMarketer

Note: internet users who access their Facebook account via any device at least once per month; *can be of any race; **includes Native Americans, Alaska Natives, Hawaiian and Pacific Islanders, and bi- and multiracial individuals

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends and demographic adoption trends.

Become a Client
Powerful data and analysis on nearly every digital topic.
Become a Client

Geographies

Insider Intelligence

Media Services

Free Content

Contact Us →

Worldwide HQ

11 Times SquareNew York, NY 100361-800-405-0844

Sales Inquiries

1-800-405-0844ii-sales@insiderintelligence.com

* Copyright © 2023 
Insider Intelligence Inc. All Rights Reserved.