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Facebook Ad Revenues per Hour Spent with Facebook, per Person
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Ad Revenues
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Facebook Ad Revenues
Ad Revenue, per User
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Facebook Ad Revenues, per Facebook User
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Mobile Facebook Ad Revenues, per Mobile Facebook User
Ad Revenue per Hour, per Person
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Facebook Ad Revenues per Hour Spent with Facebook, per Person
Time Spent
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Time Spent with Facebook
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Time Spent with Facebook by Users
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Time Spent with Facebook, by Age
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Time Spent with Facebook, by Device
Users
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Facebook Users
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Adult Facebook Users
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Facebook Users, by Device
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Facebook Messenger Users
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Facebook + Instagram Unduplicated Users
by Age
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Facebook Users, by Age
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Facebook User Penetration, by Age
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Facebook User Share, by Age
by Sex
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Facebook Users, by Sex
by Generation
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Facebook Users, by Generation
by Race/Ethnicity
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Facebook Users, by Race/Ethnicity
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Facebook User Penetration, by Race/Ethnicity
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Facebook User Share, by Race/Ethnicity
by Device
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Desktop/Laptop Facebook Users
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Desktop/Laptop-Only Facebook Users
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Mobile Device Facebook Users
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Mobile Phone Facebook Users
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Mobile-Only Facebook Users
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Dual Mobile Device & Desktop/Laptop Facebook Users
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Smartphone Facebook Users
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Tablet Facebook Users
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US Facebook Ad Revenues per Hour Spent with Facebook, per Person

Timeframe20202021202220232024
Facebook ad revenues per hour spent with Facebook, per person (dollars)Maximum of two rows can be charted.
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Source: eMarketer

Note: includes paid advertising only; includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices; includes advertising revenues from Facebook�s main platform, Audience Network, and Messenger, and includes all the various formats of advertising on those platforms; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites; excludes spending by marketers that goes toward developing or maintaining a Facebook presence; time spent is among ages 18+ and includes all time spent on Facebook; includes usage via any device; excludes Instagram

Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for smartphone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the total US adult population according to the US Census Bureau 2010 release, not the number of users of each medium.

Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, device adoption trends, company reports, primary research and interviews.

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