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United StatesMedia Usage, Worldwide
Tablet User Growth
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Overall
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Digital Video Viewers
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Facebook Users
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Instagram Users
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Internet Users
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Social Network Users
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Twitter Users
Mobile
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Mobile Facebook Users
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Mobile Phone Internet Users
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Mobile Phone Social Network Users
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Mobile Phone Users
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Mobile Phone Video Viewers
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Smartphone Users
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Smartphone Video Viewers
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Tablet Users
by Country
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Digital Video Viewers
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Digital Video Viewer Growth
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Digital Video Viewer Penetration: % of internet users
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Digital Video Viewer Penetration: % of population
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Mobile Phone Internet Users
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Mobile Phone Internet User Growth
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Mobile Phone Internet User Penetration: % of population
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Mobile Phone Internet User Penetration: % of worldwide mobile phone internet users
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Mobile Phone Internet User Penetration: % of mobile phone users
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Mobile Phone Internet User Penetration: % of internet users
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Mobile Phone Users
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Mobile Phone User Growth
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Mobile Phone User Penetration
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Smartphone Users
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Smartphone User Growth
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Smartphone User Penetration
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Tablet Users
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Tablet User Growth
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Tablet User Penetration
by Region
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Digital Video Viewers
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Digital Video Viewer Penetration
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Internet Users
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Internet User Penetration
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Mobile Phone Users
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Mobile Phone Users Penetration
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Smartphone Users
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Smartphone User Penetration
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Tablet Users
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Tablet User Penetration
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Tablet User Growth Worldwide, by Country

% change
Timeframe20232024202520262027
ArgentinaMaximum of two rows can be charted.
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AustraliaMaximum of two rows can be charted.
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BrazilMaximum of two rows can be charted.
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CanadaMaximum of two rows can be charted.
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China*Maximum of two rows can be charted.
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FranceMaximum of two rows can be charted.
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GermanyMaximum of two rows can be charted.
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IndiaMaximum of two rows can be charted.
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IndonesiaMaximum of two rows can be charted.
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ItalyMaximum of two rows can be charted.
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JapanMaximum of two rows can be charted.
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MexicoMaximum of two rows can be charted.
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New ZealandMaximum of two rows can be charted.
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RussiaMaximum of two rows can be charted.
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South KoreaMaximum of two rows can be charted.
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SpainMaximum of two rows can be charted.
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TaiwanMaximum of two rows can be charted.
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ThailandMaximum of two rows can be charted.
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UKMaximum of two rows can be charted.
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USMaximum of two rows can be charted.
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Source: eMarketer

Note: individuals of any age who use a tablet at least once per month; *excludes Hong Kong

Additional Note: Tablets are touchscreen devices with a color display ranging 5 to 14 inches, a Wi-Fi connection or mobile data plan, and an advanced operating system such as Android, BlackBerry, iOS, or Windows. Though some have detachable keyboards, touch is the primary interface. Devices with a cellular voice connection are excluded. Examples include Amazon Fire, Apple iPad, Google Nexus 7 or 10, Microsoft Surface, and Samsung Galaxy Tab.

Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, historical trends, and demographic adoption trends.

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