Industries Overview
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Learn More →Tablet User Penetration
Overall
Mobile
by Country
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Tablet User Penetration Worldwide, by Country
% of population
| Timeframe | 2023 | 2024 | 2025 | 2026 | 2027 | |||
|---|---|---|---|---|---|---|---|---|
| Argentina | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Australia | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Brazil | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Canada | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| China | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| France | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Germany | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| India | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Indonesia | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Italy | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Japan | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Mexico | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| New Zealand | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Russia | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| South Korea | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Spain | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Taiwan | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Thailand | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| UK | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| US | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, March 2023
Note: individuals of any age who use a tablet at least once per month; *excludes Hong Kong
Additional Note: Tablets are touchscreen devices with a color display ranging 5 to 14 inches, a Wi-Fi connection or mobile data plan, and an advanced operating system such as Android, BlackBerry, iOS, or Windows. Though some have detachable keyboards, touch is the primary interface. Devices with a cellular voice connection are excluded. Examples include Amazon Fire, Apple iPad, Google Nexus 7 or 10, Microsoft Surface, and Samsung Galaxy Tab.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.
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