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Tablet User Penetration Worldwide, by Country

% of population
Timeframe20232024202520262027
ArgentinaMaximum of two rows can be charted.
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AustraliaMaximum of two rows can be charted.
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BrazilMaximum of two rows can be charted.
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CanadaMaximum of two rows can be charted.
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ChinaMaximum of two rows can be charted.
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FranceMaximum of two rows can be charted.
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GermanyMaximum of two rows can be charted.
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IndiaMaximum of two rows can be charted.
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IndonesiaMaximum of two rows can be charted.
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ItalyMaximum of two rows can be charted.
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JapanMaximum of two rows can be charted.
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MexicoMaximum of two rows can be charted.
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New ZealandMaximum of two rows can be charted.
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RussiaMaximum of two rows can be charted.
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South KoreaMaximum of two rows can be charted.
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SpainMaximum of two rows can be charted.
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TaiwanMaximum of two rows can be charted.
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ThailandMaximum of two rows can be charted.
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UKMaximum of two rows can be charted.
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USMaximum of two rows can be charted.
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Source: eMarketer

Note: individuals of any age who use a tablet at least once per month; *excludes Hong Kong

Additional Note: Tablets are touchscreen devices with a color display ranging 5 to 14 inches, a Wi-Fi connection or mobile data plan, and an advanced operating system such as Android, BlackBerry, iOS, or Windows. Though some have detachable keyboards, touch is the primary interface. Devices with a cellular voice connection are excluded. Examples include Amazon Fire, Apple iPad, Google Nexus 7 or 10, Microsoft Surface, and Samsung Galaxy Tab.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.

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