InsightsEventsPricing

Products

Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past webinars and other events.
Learn More
Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Tablet Users Worldwide, by Region

Timeframe20232024202520262027
Millions
– Asia-PacificMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– Central & Eastern EuropeMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– Latin AmericaMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– Middle East & AfricaMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– North AmericaMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– Western EuropeMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– WorldwideMaximum of two rows can be charted.
Deselect another chart icon to add this one.
% Change
– Asia-PacificMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– Central & Eastern EuropeMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– Latin AmericaMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– Middle East & AfricaMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– North AmericaMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– Western EuropeMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– WorldwideMaximum of two rows can be charted.
Deselect another chart icon to add this one.

Source: eMarketer

Note: individuals of any age who use a tablet at least once per month

Additional Note: Tablets are touchscreen devices with a color display ranging 5 to 14 inches, a Wi-Fi connection or mobile data plan, and an advanced operating system such as Android, BlackBerry, iOS, or Windows. Though some have detachable keyboards, touch is the primary interface. Devices with a cellular voice connection are excluded. Examples include Amazon Fire, Apple iPad, Google Nexus 7 or 10, Microsoft Surface, and Samsung Galaxy Tab.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.

Become a Client
Powerful data and analysis on nearly every digital topic.