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United StatesMedia Usage, Worldwide
Smartphone Users
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Overall
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Digital Video Viewers
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Facebook Users
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Instagram Users
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Internet Users
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Social Network Users
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Twitter Users
Mobile
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Mobile Facebook Users
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Mobile Phone Internet Users
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Mobile Phone Social Network Users
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Mobile Phone Users
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Mobile Phone Video Viewers
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Smartphone Users
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Smartphone Video Viewers
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Tablet Users
by Country
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Digital Video Viewers
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Digital Video Viewer Growth
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Digital Video Viewer Penetration: % of internet users
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Digital Video Viewer Penetration: % of population
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Mobile Phone Internet Users
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Mobile Phone Internet User Growth
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Mobile Phone Internet User Penetration: % of population
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Mobile Phone Internet User Penetration: % of worldwide mobile phone internet users
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Mobile Phone Internet User Penetration: % of mobile phone users
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Mobile Phone Internet User Penetration: % of internet users
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Mobile Phone Users
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Mobile Phone User Growth
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Mobile Phone User Penetration
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Smartphone Users
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Smartphone User Growth
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Smartphone User Penetration
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Tablet Users
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Tablet User Growth
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Tablet User Penetration
by Region
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Digital Video Viewers
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Digital Video Viewer Penetration
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Internet Users
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Internet User Penetration
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Mobile Phone Users
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Mobile Phone Users Penetration
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Smartphone Users
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Smartphone User Penetration
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Tablet Users
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Tablet User Penetration
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Jump to Source Comparisons Below

Smartphone Users and Penetration in Worldwide

Timeframe20232024202520262027
Smartphone users (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of mobile phone usersMaximum of two rows can be charted.
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– % of internet usersMaximum of two rows can be charted.
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– % of populationMaximum of two rows can be charted.
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Source: eMarketer

Note: individuals of any age who own at least one smartphone and use the smartphone(s) at least once per month

Additional Note: Smartphones are any voice handset with an advanced operating system (e.g., Android, BlackBerry, iOS, Windows Phone) and features/capabilities that resemble a PC.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.

Comparative Estimates from Additional Sources:

Smartphone users, Worldwide, billions

Sources2021202220232024202520262027
eMarketer,March 2023
Forrester Research,June 2017
Show Notes

Smartphone user growth, Worldwide

Sources2021202220232024202520262027
eMarketer,March 2023
Forrester Research,June 2017
Show Notes

Smartphone users (% of population), Worldwide

Sources2021202220232024202520262027
eMarketer,March 2023
Forrester Research,March 2018
Show Notes
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