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United StatesDesktop/Laptop Ad Spending, US
Desktop/Laptop Video Ad Spending
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Overall
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Desktop/Laptop Ad Spending
Ad Spending per Hour, per Person
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Desktop/Laptop Ad Spending per Hour Spent with Desktop/Laptop Internet, per Person
Formats
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Desktop/Laptop Display Ad Spending
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Desktop/Laptop Search Ad Spending
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Desktop/Laptop Video Ad Spending
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Jump to Source Comparisons Below

US Desktop/Laptop Video Ad Spending

Timeframe20222023202420252026
Desktop/Laptop video ad spending (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total video ad spendingMaximum of two rows can be charted.
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– % of total desktop/laptop ad spendingMaximum of two rows can be charted.
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Source: eMarketer

Note: includes advertising that appears on desktop and laptop computers and other internet-connected devices, and includes all the various formats of advertising on those platforms; includes advertising that appears before, during or after digital video content in a video player

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

Comparative Estimates from Additional Sources:

Desktop/laptop video ad spending, US, billions

Sources2020202120222023202420252026
eMarketer,October 2022
Cowen and Company,January 2019
J.P. Morgan,December 2019
Zenith,June 2019
Show Notes

Desktop/laptop video ad spending growth, US

Sources2020202120222023202420252026
eMarketer,October 2022
Cowen and Company,January 2019
J.P. Morgan,December 2019
Zenith,June 2019
Show Notes
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