Industries Overview
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Data Table
Source & Notes
Source: eMarketer, May 2023 - May 2023
Note: digital video ad spending committed in advance per broadcast year, including spending resulting from the TV upfronts, the IAB Digital Content NewFronts, and other events/meetings throughout the year
Additional Note: Video includes in-stream video ads such as those appearing before, during, or after digital video content in a video player (pre-roll, mid-roll, or post-roll video ads) and video overlays; includes social network in-stream video advertising in platforms such as Facebook Watch and Snapchat Shows; includes outstream video ads such as native, in-feed (including video ads in Facebook's News Feed and Twitter's Promoted Tweets), in-article, in-banner, and interstitial video ads; and appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices for all formats mentioned.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues of major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and eMarketer interviews with executives at ad agencies, brands, media publishers, and other industry leaders.
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