Source: eMarketer, May 2023 - May 2023
Note: CTV video ad spending committed in advance per broadcast year, including spending resulting from the TV upfronts, the IAB Digital Content NewFronts, and other events/meetings throughout the year
Additional Note: Connected TV (CTV) advertising is digital advertising that appears on CTV devices. It includes display ads that appear on home screens and in-stream video ads that appear on CTVs from platforms like Hulu, Roku, and YouTube. Network-sold inventory from traditional linear TV and addressable TV advertising is excluded.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues of major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and eMarketer interviews with executives at ad agencies, brands, media publishers, and other industry leaders.