Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Source: Insider Intelligence | eMarketer, June 2023 - October 2023
Note: mobile phone users who have made at least one proximity mobile payment transaction in the past month; includes point-of-sale transactions made by using mobile phones as a payment method; excludes transactions made via tablet
Additional Note: A proximity mobile payment is a point-of-sale (POS) transaction made by using a mobile phone as a payment method. Also known as POS mobile wallet payments and POS mobile contactless payments. Includes scanning, tapping, or swiping a mobile phone at the POS to complete a transaction; includes public transportation payment wallets; excludes purchases of digital goods on mobile phones, purchases made remotely on mobile phones that are delivered later on and transactions made via tablets. Examples include Google Pay, Samsung Pay, Apple Pay, Starbucks mobile app and Los Angeles Metro's mobility wallet.
Methodology: Estimates are based on the analysis of the market presence of major mobile payment players; estimates from other research firms; and consumer smartphone, mobile payment adoption and retail spending trends.
Powerful data and analysis on nearly every digital topic.