US Proximity Mobile Payment Users and Penetration, by Generation

Timeframe20222023202420252026
Millions
– Gen ZMaximum of two rows can be charted.
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– MillennialMaximum of two rows can be charted.
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– Gen XMaximum of two rows can be charted.
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– Baby BoomerMaximum of two rows can be charted.
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% Change
– Gen ZMaximum of two rows can be charted.
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– MillennialMaximum of two rows can be charted.
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– Gen XMaximum of two rows can be charted.
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– Baby BoomerMaximum of two rows can be charted.
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% of Smartphone Users
– Gen ZMaximum of two rows can be charted.
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– MillennialMaximum of two rows can be charted.
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– Gen XMaximum of two rows can be charted.
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– Baby BoomerMaximum of two rows can be charted.
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% of Mobile Phone Users
– Gen ZMaximum of two rows can be charted.
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– MillennialMaximum of two rows can be charted.
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– Gen XMaximum of two rows can be charted.
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– Baby BoomerMaximum of two rows can be charted.
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% of Internet Users
– Gen ZMaximum of two rows can be charted.
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– MillennialMaximum of two rows can be charted.
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– Gen XMaximum of two rows can be charted.
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– Baby BoomerMaximum of two rows can be charted.
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Source: eMarketer

Note: mobile phone users who have made at least one proximity mobile payment transaction in the past month; includes point-of-sale transactions made by using mobile phones as a payment method; excludes transactions made via tablet; Gen Z are individuals born between 1997 and 2012; millennials are individuals born between 1981 and 1996; Gen X are individuals born between 1965 and 1980; baby boomers are individuals born between 1946 and 1964

Additional Note: A proximity mobile payment is a point-of-sale (POS) transaction made by using a mobile phone as a payment method. Also known as POS mobile wallet payments and POS mobile contactless payments. Includes scanning, tapping, or swiping a mobile phone at the POS to complete a transaction; excludes purchases of digital goods on mobile phones, purchases made remotely on mobile phones that are delivered later on and transactions made via tablets. Examples include Google Pay, Samsung Pay, Apple Pay and Starbucks mobile app.

Methodology: Estimates are based on the analysis of the market presence of major mobile payment players; estimates from other research firms; and consumer smartphone, mobile payment adoption and retail spending trends.

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