Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
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Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Source: Insider Intelligence | eMarketer, April 2023 - October 2023
Note: the value of peer-to-peer (P2P) transactions made by using mobile phones as a payment method
Additional Note: A mobile P2P payment is a transfer of funds from one individual to another individual using a mobile phone. It includes transactions made via mobile browsers or applications developed by nonbank providers like Cash App, Google Pay, Messenger, and Venmo, as well as transactions made via mobile banking websites and applications like Zelle that are developed by banks. Cross-border P2P transactions, person-to-business (P2B) transactions, B2B transactions, and B2C transactions are excluded. P2B payments are from people to businesses (e.g., customers paying a small business using Venmo) and are also known as peer-to-merchant payments. B2B payments are from businesses to other businesses (e.g., business or operational expenses). B2C payments are from businesses to consumers (e.g., payroll or supplemental benefits) and are also known as business-to-person payments.
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms, primary research, interviews, information from major mobile payment players, historical consumer adoption and buying trends, payment adoption trends, retail spending trends, demographic and socioeconomic factors, and macro-economic conditions.
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