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Mobile Ad Spending in Southeast Asia, by Country
millions
| Timeframe | 2022 | 2023 | 2024 | 2025 | 2026 | |||
|---|---|---|---|---|---|---|---|---|
| Indonesia | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Malaysia | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Philippines | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Singapore | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Thailand | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Vietnam | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Southeast Asia | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, October 2022
Note: All years converted to US dollars using average 2021 exchange rates; includes display (banners, video and rich media) and search; excludes SMS, MMS and P2P messaging-based advertising; includes ad spending on tablets
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer mobile usage trends.
Comparative Estimates from Additional Sources:
Mobile ad spending, Indonesia, millions
| Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| eMarketer,October 2022 | |||||||
| PricewaterhouseCoopers (PwC),June 2018 |
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