Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →Former Binance CEO pleads guilty to violating US anti-money-laundering requirements
Article |
Nov 29, 2023
The top 6 holiday ecommerce retailers this year
Article |
Nov 29, 2023
TikTok and Instagram battle for social commerce dominance
Article |
Nov 29, 2023
Rethinking lower-funnel tactics for brand marketing
Article |
Nov 29, 2023
How Gen Z evaluates new brands and products
Article |
Nov 29, 2023
Younger consumers rely on TikTok for holiday inspiration, not purchases
Article |
Nov 28, 2023
Cyber Monday spending reaches new heights as shoppers hold out for discounts
Article |
Nov 28, 2023
Walmart links holiday-centric rom-coms and social commerce in its new shoppable series
Article |
Nov 28, 2023
Marketing on wheels: From Wienermobile to fake out-of-home advertising
Article |
Nov 27, 2023
More than one-third of US Gen Zers have used BNPL recently
Article |
Nov 27, 2023
Products
Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →About Insider Intelligence
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More →Display Ad Spending
Does your company already subscribe?
Find out if your company offers access to Insider Intelligence.
Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, August 2023 - October 2023
Note: includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices on all formats mentioned; numbers may not add up to total due to rounding; includes banners, rich media, sponsorships, video and ads such as Facebook's News Feed Ads and X's Promoted Posts
Additional Note: Digital ad spending historical data up to 2015 is derived from Interactive Advertising Bureau (IAB)/PricewaterhouseCoopers (PwC) data. Other includes categories that fall outside of those mentioned, such as real estate, politics, non-profit, professional services, energy, manufacturing, industrial and education.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
Insider Intelligence
Media Services
Free Content
Contact Us →
Worldwide HQ
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844
Sales Inquiries
1-800-405-0844ii-sales@insiderintelligence.com
* Copyright © 2023
Insider Intelligence Inc. All Rights Reserved.