Source: Insider Intelligence | eMarketer, October 2022 - May 2023
Note: individuals of any age who watch video via any app or website at least once per month that provides streaming video content over the internet and bypasses traditional distribution; examples include Netflix, FnacPlay, SFRplay, CanalPlay and YouTube; includes overlap between video services
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends, country-specific data and demographic and socioeconomic factors.