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United StatesOver-the-Top (OTT) Video Service Users, by Country
Subscription OTT Video Viewers
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Subscription OTT Video Viewers
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Subscription OTT Video Viewer Growth
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Subscription OTT Video Viewer Penetration: % of Video Viewers
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Subscription OTT Video Viewer Penetration: % of Internet Users
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Subscription OTT Video Viewer Penetration: % of Population
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Subscription OTT Video Viewer Penetration: % of Worldwide Subscription OTT Video Service Users
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Jump to Source Comparisons Below

Subscription OTT Video Viewers, by Country

millions
Timeframe20232024202520262027
Asia-PacificMaximum of two rows can be charted.
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– AustraliaMaximum of two rows can be charted.
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– ChinaMaximum of two rows can be charted.
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– IndiaMaximum of two rows can be charted.
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– IndonesiaMaximum of two rows can be charted.
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– JapanMaximum of two rows can be charted.
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– South KoreaMaximum of two rows can be charted.
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– Other Asia-Pacific (1)Maximum of two rows can be charted.
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Central & Eastern EuropeMaximum of two rows can be charted.
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Latin AmericaMaximum of two rows can be charted.
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– ArgentinaMaximum of two rows can be charted.
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– BrazilMaximum of two rows can be charted.
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– MexicoMaximum of two rows can be charted.
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– Other Latin America (2)Maximum of two rows can be charted.
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Middle East & AfricaMaximum of two rows can be charted.
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North AmericaMaximum of two rows can be charted.
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– CanadaMaximum of two rows can be charted.
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– USMaximum of two rows can be charted.
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Western EuropeMaximum of two rows can be charted.
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– FranceMaximum of two rows can be charted.
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– GermanyMaximum of two rows can be charted.
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– ItalyMaximum of two rows can be charted.
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– SpainMaximum of two rows can be charted.
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– UKMaximum of two rows can be charted.
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– Other Western Europe (3)Maximum of two rows can be charted.
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WorldwideMaximum of two rows can be charted.
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Source: eMarketer

Note: individuals of any age who watch video via any app or website at least once per month that provides paid subscription access to streaming video content over the internet and bypasses traditional distribution; examples include Amazon Video, HBO Now, Hulu, Netflix, SlingTV and YouTube Red; includes overlap between video services

Additional Note: (1) Other Asia-Pacific includes American Samoa, Armenia, Azerbaijan, Bangladesh, Bhutan, Brunei, Burma, Cambodia, Cook Islands, Fiji, French Polynesia, Guam, Hong Kong, Kiribati, Kyrgyzstan, Laos, Macau, Malaysia, Maldives, Marshall Islands, Micronesia, Mongolia, Nauru, Nepal, New Caledonia, New Zealand, Northern Mariana Islands, North Korea, Pakistan, Palau, Papua New Guinea, Philippines, Samoa, Singapore, Solomon Islands, Sri Lanka, Taiwan, Tajikistan, Thailand, Timor-Leste, Tonga, Turkmenistan, Tuvalu, Uzbekistan, Vanuatu, Vietnam, Wallis and Futuna; (2) Other Latin America includes Anguilla, Antigua and Barbuda, Aruba, Bahamas, Barbados, Belize, Bolivia, Cayman Islands, Chile, Colombia, Costa Rica, Cuba, Dominica, Dominican Republic, Ecuador, El Salvador, Grenada, Guatemala, Guyana, Haiti, Honduras, Jamaica, Montserrat, Netherlands Antilles, Nicaragua, Panama, Paraguay, Peru, Saint-Barthelemy, Saint Kitts and Nevis, Saint Lucia, Saint Martin, Saint Vincent and the Grenadines, Suriname, Trinidad and Tobago, Turks and Caicos Islands, Uruguay, Venezuela, Virgin Islands (British), Virgin Islands (US); (3) Other Western Europe includes Andorra, Austria, Belgium, Faroe Islands, Gibraltar, Greece, Greenland, Guernsey, Iceland, Ireland, Isle of Man, Jersey, Liechtenstein, Luxembourg, Malta, Monaco, Portugal, San Marino, Switzerland.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.

Comparative Estimates from Additional Sources:

Subscription OTT video service viewers, Worldwide, millions

Sources2020202120222023202420252026
eMarketer,October 2022
Digital TV Research Limited,June 2019
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