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Learn More →Subscription OTT Video Viewer Growth
Overall
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Subscription OTT Video Viewer Growth, by Country
% change
| Timeframe | 2023 | 2024 | 2025 | 2026 | 2027 | |||
|---|---|---|---|---|---|---|---|---|
| Asia-Pacific | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Australia | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – China | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – India | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Indonesia | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Japan | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – South Korea | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Other Asia-Pacific (1) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Central & Eastern Europe | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Latin America | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Argentina | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Brazil | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Mexico | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Other Latin America (2) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Middle East & Africa | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| North America | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Canada | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – US | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Western Europe | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – France | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Germany | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Italy | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Spain | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – UK | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Other Western Europe (3) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Worldwide | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, February 2023
Note: individuals of any age who watch video via any app or website at least once per month that provides paid subscription access to streaming video content over the internet and bypasses traditional distribution; examples include Amazon Video, HBO Now, Hulu, Netflix, SlingTV and YouTube Red; includes overlap between video services
Additional Note: (1) Other Asia-Pacific includes American Samoa, Armenia, Azerbaijan, Bangladesh, Bhutan, Brunei, Burma, Cambodia, Cook Islands, Fiji, French Polynesia, Guam, Hong Kong, Kiribati, Kyrgyzstan, Laos, Macau, Malaysia, Maldives, Marshall Islands, Micronesia, Mongolia, Nauru, Nepal, New Caledonia, New Zealand, Northern Mariana Islands, North Korea, Pakistan, Palau, Papua New Guinea, Philippines, Samoa, Singapore, Solomon Islands, Sri Lanka, Taiwan, Tajikistan, Thailand, Timor-Leste, Tonga, Turkmenistan, Tuvalu, Uzbekistan, Vanuatu, Vietnam, Wallis and Futuna; (2) Other Latin America includes Anguilla, Antigua and Barbuda, Aruba, Bahamas, Barbados, Belize, Bolivia, Cayman Islands, Chile, Colombia, Costa Rica, Cuba, Dominica, Dominican Republic, Ecuador, El Salvador, Grenada, Guatemala, Guyana, Haiti, Honduras, Jamaica, Montserrat, Netherlands Antilles, Nicaragua, Panama, Paraguay, Peru, Saint-Barthelemy, Saint Kitts and Nevis, Saint Lucia, Saint Martin, Saint Vincent and the Grenadines, Suriname, Trinidad and Tobago, Turks and Caicos Islands, Uruguay, Venezuela, Virgin Islands (British), Virgin Islands (US); (3) Other Western Europe includes Andorra, Austria, Belgium, Faroe Islands, Gibraltar, Greece, Greenland, Guernsey, Iceland, Ireland, Isle of Man, Jersey, Liechtenstein, Luxembourg, Malta, Monaco, Portugal, San Marino, Switzerland.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.
Comparative Estimates from Additional Sources:
Subscription OTT video service viewer growth, Worldwide
| Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| eMarketer,October 2022 | |||||||
| Digital TV Research Limited,June 2019 |
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