Automotive Industry Mobile Ad Spending in Germany

Timeframe20202021202220232024
Automotive mobile ad spending (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of mobile ad spendingMaximum of two rows can be charted.
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– % of total automotive digital ad spendingMaximum of two rows can be charted.
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Source: eMarketer

Note: All years converted to US dollars using average 2021 exchange rates; includes classifieds, display (banners and other, rich media and video), email, lead generation, messaging-based advertising and search advertising; includes ad spending on tablets

Additional Note: Automotive includes all automotive-related categories including sale/purchase of vehicles and parts and maintenance.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

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