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United StatesiQIYI, China
iQIYI Viewers
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Ad Revenues
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iQIYI Ad Revenues
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Mobile iQIYI Ad Revenues
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Chinai QIYI Viewers and Penetration

Timeframe20222023202420252026
iQIYI viewers (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of digital video viewersMaximum of two rows can be charted.
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– % of internet usersMaximum of two rows can be charted.
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– % of populationMaximum of two rows can be charted.
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– % of subscription OTT video service usersMaximum of two rows can be charted.
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Source: eMarketer

Note: individuals of any age who watch videos on the iQIYI video platform using a paid subscription via app or website at least once per month; excludes Hong Kong

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.

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