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United StatesSmart Speaker Users, UK
Smart Speaker Users, by Brand
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Smart Speaker Users
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Smart Speaker Users, by Brand
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Smart Speaker Users, by Brand in UK

Timeframe20222023202420252026
Amazon Echo
– millionsMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of internet usersMaximum of two rows can be charted.
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– % of populationMaximum of two rows can be charted.
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– % of smart speaker usersMaximum of two rows can be charted.
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Google Nest speaker
– millionsMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of internet usersMaximum of two rows can be charted.
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– % of populationMaximum of two rows can be charted.
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– % of smart speaker usersMaximum of two rows can be charted.
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Other*
– millionsMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of internet usersMaximum of two rows can be charted.
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– % of populationMaximum of two rows can be charted.
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– % of smart speaker usersMaximum of two rows can be charted.
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Source: eMarketer

Note: individuals of any age who use a smart speaker at least once per month; users of each device are not mutually exclusive with speaker users of different brands; *"other" denotes a smart speaker that is not an Amazon Echo or Google Home; includes Apple HomePod and Alexa-enabled Sonos One

Additional Note: A smart speaker is a standalone device which includes a voice assistant, such as Google Home, Amazon Echo, Apple HomePod, or Alexa-enabled Sonos One. Excludes smartphones, desktops/laptops, tablets, wearables, gaming consoles, TV consoles, VR headsets, cars, and smart-home devices.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.

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