Source: Insider Intelligence | eMarketer, November 2023 - October 2023
Note: excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, restaurant sales, food services and drinking place sales, gambling and other vice goods sales
Additional Note: Haircare includes products used for the care and styling of hair such as shampoo, conditioner, hair masks, styling products, and hair color; it excludes hair salon services. eMarketer benchmarks its US total retail sales figures against US Department of Commerce data from 2020 onward. The last full year measured was 2022.
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.