US Spotify Premium Subscribers and Penetration

Timeframe20222023202420252026
Spotify Premium subscribers (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of paid digital audio subscribersMaximum of two rows can be charted.
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– % of internet usersMaximum of two rows can be charted.
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– % of populationMaximum of two rows can be charted.
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Source: eMarketer

Note: internet users of any age who subscribe to Spotify Premium; includes paid promotional subscribers and free trial users; each individual account on the Family Plan or Duo Plan counts as a unique subscriber

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.

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