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Learn More →Spotify Podcast Ad Revenues
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Ad Revenue per Hour, per Person
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US Spotify Podcast Ad Revenues
| Timeframe | 2021 | 2022 | 2023 | 2024 | 2025 | |||
|---|---|---|---|---|---|---|---|---|
| Spotify podcast ad revenues (millions) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of podcast ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of Spotify ad revenues | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, March 2023
Note: audio advertising within a podcast; includes all types of advertising on podcasts
Additional Note: eMarketer benchmarks its US podcast ad spending projections against IAB US data, for which the last full year measured was 2019.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and eMarketer interviews with executives at ad agencies, brands, media publishers, and other industry leaders.
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