Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →Gen Z loves podcasts—and considers them far less toxic than social media
Article |
Jun 5, 2023
In the global AI ‘arms race,’ banks are stretching their tech experimentation
Article |
Jun 5, 2023
Financial marketers can use consumer data to inform the entire customer journey
Article |
Jun 2, 2023
Google Wallet expands non-payment utility, driving user growth
Article |
Jun 2, 2023
Gen Z consumers increasingly identify as LGBTQ+
Article |
Jun 2, 2023
4 ways retail membership programs can compete with Amazon
Article |
Jun 2, 2023
Taking stock of streaming: Netflix’s ad tier gains momentum, Max makes its debut, and Paramount+ gets a helping hand
Article |
Jun 2, 2023
GDPR and AI: The next frontier for digital privacy regulation
Article |
Jun 2, 2023
Men more likely than women to trust generative AI
Article |
Jun 2, 2023
Digital banking in the UK yields profits for Monzo and Chip—for now
Article |
Jun 1, 2023
Products
Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →About Insider Intelligence
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Mobile Reddit Ad Revenues
by Age
by Generation
Does your company already subscribe?
Find out if your company offers access to Insider Intelligence.
Data Table
Source & Notes
Source: eMarketer, March 2023 - May 2023
Note: paid advertising only; includes ad spending on tablets; includes classified, display (banners, rich media, video, and other), email, lead generation, messaging-based advertising, and search advertising; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites; excludes payments to influencers or other creators to produce sponsored content; includes branded content amplified as paid media
Additional Note: All numbers are eMarketer estimates.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and eMarketer interviews with executives at ad agencies, brands, media publishers, and other industry leaders.
Insider Intelligence
Media Services
Free Content
Contact Us →
Worldwide HQ
11 Times SquareNew York, NY 100361-800-405-0844
Sales Inquiries
1-800-405-0844ii-sales@insiderintelligence.com
* Copyright © 2023
Insider Intelligence Inc. All Rights Reserved.