Traditional Media Ad Spending
Overall
by Media
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US Traditional Media Ad Spending
| Timeframe | 2022 | 2023 | 2024 | 2025 | 2026 | |||
|---|---|---|---|---|---|---|---|---|
| Traditional media ad spending (billions) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total media ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Comparative Estimates from Additional Sources:
Traditional media ad spending, US, billions
| Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| eMarketer,October 2022 | |||||||
| Winterberry Group,January 2020 |
Traditional media ad spending growth, US
| Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| eMarketer,October 2022 | |||||||
| Winterberry Group,January 2020 |
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