US Traditional Media Ad Spending

Timeframe20222023202420252026
Traditional media ad spending (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total media ad spendingMaximum of two rows can be charted.
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Comparative Estimates from Additional Sources:

Traditional media ad spending, US, billions

Sources2020202120222023202420252026
eMarketer,October 2022
Winterberry Group,January 2020

Traditional media ad spending growth, US

Sources2020202120222023202420252026
eMarketer,October 2022
Winterberry Group,January 2020
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