US Air Radio Ad Spending

Timeframe20222023202420252026
Air radio ad spending (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total media ad spendingMaximum of two rows can be charted.
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– % of total radio + digital audio services ad spendingMaximum of two rows can be charted.
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Comparative Estimates from Additional Sources:

Radio ad spending, US, billions

Sources2020202120222023202420252026
eMarketer,October 2022
Pivotal Research Group,May 2018
PricewaterhouseCoopers (PwC),June 2018
Winterberry Group,January 2020
Cowen and Company,January 2019
Zenith,December 2019
Nomura Instinet,June 2019

Radio ad spending growth, US

Sources2020202120222023202420252026
eMarketer,October 2022
Magna Global,June 2020
Pivotal Research Group,May 2018
PricewaterhouseCoopers (PwC),June 2018
Winterberry Group,January 2020
Cowen and Company,January 2019
Zenith,December 2019
Nomura Instinet,June 2019

Radio ad spending (% of total media ad spending), US

Sources2020202120222023202420252026
eMarketer,October 2022
Cowen and Company,January 2019
Zenith,December 2019
Nomura Instinet,June 2019
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