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Learn More →Amazon Prime Households
Retail Ecommerce
Households
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UK Amazon Prime Households and Penetration
| Timeframe | 2022 | 2023 | 2024 | 2025 | 2026 | |||
|---|---|---|---|---|---|---|---|---|
| Amazon Prime households (millions) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of worldwide amazon prime households | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, November 2022
Note: households with a paid membership to Amazon Prime, where at least one person of any age in the household signs in to the account at least once during the calendar year
Methodology: Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.
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