Time Spent with Traditional Media
Overall
Among Users of Each Medium
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US Average Time Spent per Day with Traditional Media
hrs:mins
| Timeframe | 2020 | 2021 | 2022 | 2023 | 2024 | |||
|---|---|---|---|---|---|---|---|---|
| Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||||
| – Magazines | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Newspapers | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Radio | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| TV | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Other traditional media* | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Total traditional media | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, January 2023
Note: ages 18+; time spent with each medium includes all time spent with that medium; excludes digital; includes offline video gaming, cinema, and out-of-home
Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for smartphone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the total US adult population according to the US Census Bureau 2010 release, not the number of users of each medium.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, device adoption trends, company reports, primary research and interviews.
Comparative Estimates from Additional Sources:
Magazines: time spent per day, US
| Sources | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| eMarketer,January 2023 | |||||||
| Zenith,June 2019 |
Newspapers: time spent per day, US
| Sources | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| eMarketer,January 2023 | |||||||
| Zenith,June 2019 |
Radio: time spent per day, US
| Sources | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| eMarketer,January 2023 | |||||||
| Nielsen,July 2019 | |||||||
| Zenith,June 2019 |
TV: time spent per day, US
| Sources | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| eMarketer,January 2023 | |||||||
| Nielsen,July 2019 | |||||||
| Kantar,June 2019 | |||||||
| Music Business Association,September 2018 | |||||||
| Zenith,June 2019 | |||||||
| S&P Global,October 2018 |
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