Source: eMarketer, January 2023 - May 2023
Note: ages 18+; time spent with each medium includes all time spent with that medium; excludes digital; *includes offline video gaming, cinema, and out-of-home
Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for TV and 1 hour for smartphone. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the total US adult population according to the US Census 2010 release, not the number of users of each medium.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, device adoption trends, company reports, primary research and interviews.