UK Average Time Spent per Day with Traditional Media

hrs:mins
Timeframe20202021202220232024
PrintMaximum of two rows can be charted.
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– MagazinesMaximum of two rows can be charted.
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– NewspapersMaximum of two rows can be charted.
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RadioMaximum of two rows can be charted.
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TVMaximum of two rows can be charted.
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Total traditional mediaMaximum of two rows can be charted.
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Source: eMarketer

Note: ages 18+; time spent with each medium includes all time spent with that medium, regardless of multitasking; for example, 1 hour of multitasking on desktop/laptop while watching TV is counted as 1 hour for TV and 1 hour for desktop/laptop; excludes digital

Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption and device adoption trends.

Comparative Estimates from Additional Sources:

Magazines: time spent per day, UK

Sources2018201920202021202220232024
Zenith,June 2019
eMarketer,January 2023

Newspapers: time spent per day, UK

Sources2018201920202021202220232024
Zenith,June 2019
eMarketer,January 2023

Radio: time spent per day, UK

Sources2018201920202021202220232024
eMarketer,January 2023
Radio Joint Audience Research Limited (RAJAR) - UK,May 2019
Zenith,June 2019

TV: time spent per day, UK

Sources2018201920202021202220232024
eMarketer,January 2023
Zenith,June 2019
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