UK Growth in Average Time Spent per Day with Traditional Media

% change
Timeframe20202021202220232024
PrintMaximum of two rows can be charted.
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– MagazinesMaximum of two rows can be charted.
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– NewspapersMaximum of two rows can be charted.
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RadioMaximum of two rows can be charted.
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TVMaximum of two rows can be charted.
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Total traditional mediaMaximum of two rows can be charted.
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Source: eMarketer

Note: ages 18+; time spent with each medium includes all time spent with that medium, regardless of multitasking; for example, 1 hour of multitasking on desktop/laptop while watching TV is counted as 1 hour for TV and 1 hour for desktop/laptop; excludes digital

Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports and device adoption trends.

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