Time Spent with Traditional Media
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China Average Time Spent per Day with Traditional Media
hrs:mins
| Timeframe | 2020 | 2021 | 2022 | 2023 | 2024 | |||
|---|---|---|---|---|---|---|---|---|
| Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||||
| – Magazines | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Newspapers | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Radio | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| TV | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Total traditional media | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, April 2022
Note: ages 18+; time spent with each medium includes all time spent with that medium, regardless of multitasking; for example, 1 hour of multitasking on desktop/laptop while watching TV is counted as 1 hour for TV and 1 hour for desktop/laptop; excludes digital; excludes Hong Kong
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption and device adoption trends.
Comparative Estimates from Additional Sources:
Radio: time spent per day, China
| Sources | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| eMarketer,April 2022 | |||||||
| CSM Media Research,March 2018 |
TV: time spent per day, China
| Sources | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| eMarketer,April 2022 | |||||||
| CSM Media Research,March 2019 |
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