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United StatesTime Spent with Digital Audio, US
Time Spent with Digital Audio, by Device
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Overall
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Time Spent with Digital Audio
Among Users
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Time Spent with Digital Audio by Adult Digital Audio Users
by Device
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Time Spent with Digital Audio, by Device
by Platform
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Time Spent with Podcasts
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Time Spent with Pandora
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Time Spent with Spotify
Among Users of Each Platform
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Time Spent with Podcasts by Adult Podcast Listeners
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Time Spent with Pandora by Adult Pandora Listeners
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Time Spent with Spotify by Adult Spotify Listeners
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US Average Time Spent per Day with Digital Audio, by Device

Timeframe20202021202220232024
Desktop/Laptop
– hrs:minsMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total time spent with digital audioMaximum of two rows can be charted.
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– % of total time spent with mediaMaximum of two rows can be charted.
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Mobile
– hrs:minsMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total time spent with digital audioMaximum of two rows can be charted.
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– % of total time spent with mediaMaximum of two rows can be charted.
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Total Digital Audio
– hrs:minsMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total time spent with digital mediaMaximum of two rows can be charted.
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– % of total time spent with mediaMaximum of two rows can be charted.
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Source: eMarketer

Note: ages 18+; time spent with each medium includes all time spent with that medium, regardless of multitasking; for example, 1 hour of multitasking on desktop/laptop while watching TV is counted as 1 hour for TV and 1 hour for desktop/laptop; includes all internet activities on desktop and laptop computers and other connected devices; for example, 1 hour of multitasking on mobile devices while watching TV is counted as 1 hour for TV and 1 hour for mobile device

Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for TV and 1 hour for smartphone. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the total US adult population according to the US Census 2010 release, not the number of users of each medium.

Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, device adoption trends, company reports, primary research and interviews.

Comparative Estimates from Additional Sources:

Digital audio: time spent per day, US

Sources2018201920202021202220232024
eMarketer,January 2023
Edison Research,March 2020
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