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United StatesDigital Ad Revenues, by Company, China
Digital Ad Revenue Penetration, by Company
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Digital Ad Revenues, by Company
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Digital Ad Revenue Penetration, by Company
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Digital Ad Revenue Penetration in China, by Company

Timeframe20202021202220232024
% of Digital Ad Spending
– AlibabaMaximum of two rows can be charted.
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– BaiduMaximum of two rows can be charted.
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– DouyinMaximum of two rows can be charted.
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– JD.comMaximum of two rows can be charted.
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– KuaishouMaximum of two rows can be charted.
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– MeituanMaximum of two rows can be charted.
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– SINAMaximum of two rows can be charted.
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– TencentMaximum of two rows can be charted.
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% of Total Media Ad Spending
– AlibabaMaximum of two rows can be charted.
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– BaiduMaximum of two rows can be charted.
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– DouyinMaximum of two rows can be charted.
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– JD.comMaximum of two rows can be charted.
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– KuaishouMaximum of two rows can be charted.
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– MeituanMaximum of two rows can be charted.
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– SINAMaximum of two rows can be charted.
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– TencentMaximum of two rows can be charted.
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Source: eMarketer

Note: excludes Hong Kong; includes ad revenue from Alibaba's core commerce operations and Youku Tudou; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

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