Traditional Media Ad Spending
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Worldwide Traditional Media Ad Spending

Timeframe20222023202420252026
Traditional media ad spending (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total media ad spendingMaximum of two rows can be charted.
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Source: eMarketer

Note: includes directories, magazines, newspapers, out-of-home, radio and TV

Methodology: All years converted to US dollars using average 2021 exchange rates unless otherwise noted for individual countries. Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.

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